Want the latest statistics on social media? We've got you covered.
If you're seeking to enhance your social media marketing strategy Statisticians are the ideal starting place.
Your campaigns must be supported by reliable research, aren't they? Statistics can also help you evaluate your performance in your industry , and may even help you identify new opportunities.
As the current pandemic is bringing more people online, social remains a crucial part of our daily lives and brands alike. The nature of the social media interaction is changing as platforms Inflact and apps develop.
Used alongside our up-to-date demographics, marketers are able to take the social media statistics below to determine their online presence into 2022 and beyond.
Social media usage data
It's not a secret that we're all hooked on the social networks (guilty as claimed). Below is a snapshot of how usage is changing and which social networks are winning and just how dependent consumers are on social.
As of January 20, 2022 there were 3.96 billion total social media users on all platforms.
A typical user hops around seven social networks each month.
It is estimated that people use social media across all platforms is now higher than ever before -about 95 minutes every day.
TikTok is one of the fastest growing social networks with an astounding 105% user growth rate in the US over the past two years.
As of 2022, Facebook usage and activity are down to 33 minutes per day, on basis (versus 39 minutes per day in 2017).
Facebook statistics
From ongoing privacy concerns to the controversies surrounding the "Meta" Rebranding, Facebook has arguably seen better days.
However, the platform is still a major advertising platform and has it has a huge user base. What brands should focus on Facebook is a tough question that will depend on your specific Facebook metrics. The following statistics on social media can help you decide.
Despite the doom and gloom, Facebook remains the most-used platform by marketers across the globe (93 percent). Instagram is second (78 percent).
Facebook is the main reason for a quarter of all digital ad spending (25%) versus Google (28.9%), Amazon (10.3%) and other companies (35.6 percent) in 2020 alone.
Facebook Messenger is on track to be able to reach a staggering 3 billion users in the period of 2022.
There are about 10 million active advertisers on Facebook currently.
1 in 3 adults regularly consume news from Facebook this indicates the growing popularity of current (and frequently controversial) content that is available on the platform.
Statisticians on Instagram
The scrutiny that Facebook has endured over the last few years has paradoxically, served the advantage of Instagram. Instagram's user base has surpassed the 2 billion user mark as of 2022 and companies are still trying to acquire more Instagram followers.
However, it's not free of obstacles. The social media platform that was once the preferred choice for celebrities, Instagram is facing challenges from competitors like TikTok and its younger fan base is shrinking.
However, the relatively high engagement rates, new online shopping features, and massive ad budgets suggest that the future is still bright for Instagram.
Instagram is the top social streaming platform by engagement (hint 81% engagement, compared to Facebook's 8%).
Engagement rates on Instagram are more than six times that of the ones that are on Facebook (0.83% to 0.13%).
Instagram Stories (83%) and grid posts (93%)) remain the most popular types of content among influencers.
Uses for the "#ad" tag within Instagram decreased 17% over the last year for influencers. This hints towards a shift in platforms and tactics in the space of influencers.
44% of Instagram users shop for products on Instagram each week (and 28 percent of their shopping activities are planned in advance).
One of 41 significant social media marketing statistics for 2022
Want the latest social media statistics? We've got you covered.
If you're seeking to improve your social media marketing strategies, statistics are the perfect starting point.
Your campaigns must be backed up by legitimate research, aren't they? Stats can aid you in evaluating your own results within your industry and even uncover new opportunities.
As the ongoing pandemic continues to force more people to the internet social media remains a vital part of both our lives and brands too. The nature of the social media interaction continues to shift as apps grow and platforms evolve.
With our current demographic data, marketers are able to utilize the stats on social media below to help guide their activities into 2022 and beyond.
Social media usage statistics
It's no secret that people are addicted to social media (guilty as claimed). Below is a brief summary of the way that usage is changing and which social networks are winning and just how hooked consumers are to social media.
As of January 20, 2022 there are 3.96 billion total social media users across all platforms.
The average person is on seven different social networks every month.
It is estimated that people utilize social media across all platforms is currently higher than it has ever been -up to 95 minutes per day.
TikTok is the fastest-growing social network , with a the staggering 105% growth in the US over the past two years.
As of 2022, the use of Facebook and its activity is decreasing to 33 minutes per day, on average (versus 39 minutes daily during 2017).
Facebook statistics
From ongoing privacy concerns to scrutiny over the "Meta" rebrand, Facebook has arguably seen better days.
However, the platform remains a mighty advertising tool and it has a huge user base. What brands should be focusing on Facebook is a tough question that really depends on your own Facebook metrics. These social media metrics can clue you in further.
In spite of all the doom and gloom, Facebook remains the most-used platform for marketing worldwide (93 percent). Instagram comes in second (78 percent).
Facebook is the main reason for a quarter of total online advertising spending (25%) against Google (28.9 percent), Amazon (10.3%) and other sites (35.6 percent) in 2020 all by itself.
Facebook Messenger is on track to reach an impressive 3 billion users over the course of 2022.
There are around 10 million active advertisers on Facebook as of right now.
1 in 3 adults regularly consume news from Facebook this indicates the ad-hoc nature of the latest (and frequently controversial) content on the platform.
Instagram statistics
The scrutiny that Facebook has endured over the last few years has in a way, been to Instagram's benefit. Instagram has quietly crossed the 2 billion-user mark as of 2022 and businesses are still battling to gain more Instagram followers.
However, the platform isn't without its hurdles. Once the go-to social platform for influential people, Instagram is facing challenges by rivals such as TikTok and its base of younger users is shrinking.
However, the relatively high engagement levels, new eCommerce features, and huge advertising budgets indicate that the future is still positive for Instagram.
Instagram is the top social streaming platform by engagement (hint: 81% engagement versus Facebook's 8%).
Engagement rates on Instagram are around six times as high as the ones for Facebook (0.83 percentage to 0.13 percent).
Instagram Stories (83%) and grid posts (93%) are the two most popular types of content with influencers.
The use for the "#ad" tag for Instagram decreased 17% over the past year among influencers. This suggests towards a shift between platforms and the tactics used in the world of influencers.
44% of Instagram users search for products on Instagram each week (and 28 percent of these shopping activities are planned ahead of time).
LinkedIn statistics
LinkedIn has done a brilliant job of carving out its niche as the go-to professional network. The platform is a potential goldmine for B2B brands , and the fast expansion of their advertising platform speaks for itself.
Spurred by the pandemic and numerous career changes in the past two years, LinkedIn doesn't appear to slow down anytime in the near future. Now is the perfect time to improve your LinkedIn marketing, particularly if you're B2B.
Linkedin ads have recently crossed $1 billion in 2021. growing by 37% while the organic sessions' engagement increased by 22%..
Based on projections, over 50% of marketers came on to LinkedIn in 2021
16.2 percent of LinkedIn users access the platform regularly (versus 48.5 percent who log in each month).
LinkedIn has one of the highest-earning , educated social media communities with 51% of users being college educated with half of users earning greater than $75,000 a year.
Based on LinkedIn the company, Elevated shares on the platform have 53% higher engagement, and double the CTR of employee-shared content.
Twitter statistics
Twitter has established itself as the hub of conversations about politics, memes, and a prime place for people to communicate with brands. In short, it's a mixed collection of.
And while new features like Fleets failed, the rise of Twitter Spaces signals a window of opportunity for the platform to truly earn its wings.
The revenue of Twitter grew to $1.284 billion as of the third quarter of 2021.
Twitter boasts around 436 million active users on a monthly basis around the world.
52 percent of Twitter users use the platform daily (versus 84% that utilize it on a weekly basis).
Twitter's US advertising revenues totalled $647 million during the quarter ended March 31, 2021, an increase of 51 percent YoY (and nearly 98% more than the prior quarter).
"#DigitalMarketing" (47%) is the most popular marketing hashtag in #ContentMarketing Tweets which is closely followed by
"#SEO" (40 percent)"#SEO" (40%) and "#marketing" (37 percent).).
Pinterest statistics
Pinterest is often not given its due in the realm of social platforms. The site's broad, high-spending followers are among the more committed and active of any social media platform. In addition, the efficacy that is Pinterest advertising is well-documented , and Pinterest is the perfect platform to find new products.
Pinterest boasts more than 400 million active monthly users (and over 250 billion pins saved total).
Shoppers on Pinterest have 85% bigger shopping carts than those who use other shopping platforms (and spend more than twice as much every month).
According to the platform themselves According to the site itself, 7 out 10 Pinners affirm that Pinterest is their go-to place for finding products or services they can trust.
Pinterest users are 40 percent more likely to say they like shopping (compared to those who don't use Pinterest).
Users of Pinterest are seven times more likely to claim that their platform is more influential than any other social network during the buying process.
TikTok statistics
TikTok has completely changed from "What the heck is this?" to a must-have social media platform for companies. The platform's massive fan base as well as its rapid growth and high usage are great news for early adopters.
Younger consumers and smaller influencers are the main users on the platform at present, but that may alter in the near future. If you're already on the platform be sure to keep an eye on your TikTok reports and know how to connect with your followers as quickly as possible.
62% of TikTok users say that content that is branded specifically for the platform is the best method to reach out to customers. This signals the need for original content on TikTok rather than recycled content.
39% from Gen Z consumers say that their buying decisions are influenced directly from what they see on TikTok.
TikTok had the biggest increase in the amount of new platform investments planned for companies in 2022 (84 percent) in comparison to YouTube (66 percent) along with Instagram (64%).
Based on that same point, TikTok is now more popular among Gen Z consumers than Instagram.
Influencers with less than 5k followers enjoy the highest engagement on TikTok (17.9%) as opposed to macro-influencers with 1 one million or more followers (13.48%).
Social media advertising statistics
Sure, social ads could be considered to be unpopular with the average consumer.
But, they're highly effective and you'll never ignore them. Being successful with social media ads isn't as simple as "spray and pray" in the case of your ads. Price increases for campaigns and consumers ignoring ads is certainly a challenge for brands, but positive results continue to come into.
In Q1 2021 marketing professionals spent 60% more for Facebook and Instagram ads versus Q1 2020.
Social media recently overtook the paid-search advertising medium, rising 25% YoY and surpassing $137 billion (just just barely beating search's $135 billion).
Retargeting advertisements are the most frequently used by marketers, with 77% of B2B and B2C marketers using targeting as one of the elements of Facebook and Instagram marketing strategies.
Social media consumer behavior statistics
The idea of purchasing items you found on social media is nothing new. From the product recommendations to first impressions of brands, the effect of social media on the consumer is well documented.
However, the recent increase of direct sales on social media is notable. Customers also want authenticity and ads that don't feel like ads as per recent data from social media (see further below).
Consumers are six percent more likely make a purchase from a product page that features images from social media (hint do not ignore UGC).
Social media users overwhelmingly trust others in their "preferred" kind of influencer. They're more likely to purchase in the event of a recommendation for a product (37 percent) versus celebrities (7%).
Privacy and data security Data protection and privacy are "extremely influential" and important to 52 percent of users on social media.
Which of these statistics on social media do you find most interesting?
Understanding the most recent social media marketing statistics is essential to fine-tune your strategy and setting higher-level goals.
Are there new possibilities on channels? Do you need to transition from organic content to ads (or vice-versa)? Do you have to double-down on your current strategy?
We hope our social media data will help you find the answers! The process of combing them through is definitely worth it . You ought to bookmark them all If you haven't already.
After reviewing these stats, make sure you read our latest guide on how to create an effective social media marketing strategy. It doesn't matter if you're starting from scratch or are looking to enhance your existing strategy, we can help!
LinkedIn is doing a fantastic job in carving out its niche as a leading professional network. The platform is a potential goldmine for B2B brands and the fast growth of their ad platform speaks for itself.
Spurred by the pandemic and numerous career changes in the past two years the platform doesn't look to slow down anytime very soon. Hint: now's the time to up-level your LinkedIn marketing if you're in B2B.
Linkedin ads have recently crossed $1 billion in 2021, increasing by 37%, while the organic sessions' engagement increased by 22%..
Based on forecasts, over 50% of the marketers were on board with LinkedIn in 2021.
16.2% of LinkedIn users use LinkedIn regularly (versus 48.5 percent who visit the platform each month).
LinkedIn has one of the most lucrative and educated communities on social media- 51% college-educated with half of users earning more than $75,000 annually.
According to LinkedIn themselves, Elevated shares on the platform have 53% higher engagement and twice the CTR of employee-shared content.
Twitter statistics
Twitter has established its position as the center of memes, political debates, and is a great place to go back and forth with brands. In short, a mixed assortment of.
Even as new features such Fleets failed, the rise of Twitter Spaces signals a window of possibility for the platform gain its wings once more.
Twitter's revenue rose to $1.284 billion as of Q3 2021.
Twitter boasts of having 436 million monthly active users around the world.
52 percent of Twitter users are active on Twitter daily (versus 84% that utilize it on a weekly basis).
Twitter's US advertising revenue reached $647 million during the quarter ended March 31, 2021 which is an increase of 51 percent YoY (and more than 98% higher than the prior quarter).
"#DigitalMarketing" (47%) is among the top well-known marketing hashtag in the #ContentMarketing tweets which is which is followed by
"#SEO" (40 percent)"#SEO" (40%) and "#marketing" (37%).
Pinterest statistics
Pinterest often doesn't get its due in the realm of social networks. The platform's diverse, big-spending users are among the most avid and active of any social media platform. Likewise, the power that is Pinterest advertising is well-documented , and it is the ideal spot to learn about new products.
Pinterest boasts 400+ million active monthly users (and more than 250 billion pins saved total).
Shoppers on Pinterest have 85% bigger shopping carts than buyers using other sites (and spend twice as much per month).
According to the platform themselves according to the platform, 7 out of 10 Pinners declare that Pinterest is the most preferred destination for information about products or services they can trust.
Pinterest Users are forty percent more likely to report that they like shopping (compared to people who don't have Pinterest).
Pinterest users are seven times more likely to claim that the platform has more influence than any other social network in the purchase process.
TikTok statistics
TikTok has transformed completely from "What do I even know about this?" to a must-have social network for businesses. The platform's rabid fanbase as well as its explosive growth and soaring use are great news for those who are early users.
Younger users and less influential influencers dominate the platform right now However, this may alter in the near future. If you're already a user be sure to keep an eye on your TikTok statistics and figure out how to reach your audience ASAP.
62 percent of TikTok users agree that branded content specifically tailored to the platform is the most effective method to engage with customers. This indicates the need for unique posts on TikTok and not just reused content.
39 percent from Gen Z consumers say that their purchasing decisions are influenced directly by what they look at on TikTok.
TikTok has seen the highest increase in investment on new platforms planned for brands through 2022 (84 percent) versus YouTube (66 percent) and Instagram (64%).).
Piggybacking on that point above, TikTok is now more popular with Gen Z consumers than Instagram.
Influencers with under 5k followers experience the highest levels of engagement on TikTok (17.9 percent) as opposed to macro-influencers with 1 to 1 million followers (13.48%).
Marketing on Social Media statistics
Sure, social advertisements may have a bad reputation among consumers in general.
However, they're highly effective and you'll never avoid them. Achieving success with social media advertising means that you can't just "spray and pray" with regards to your ads. Higher campaign price tags and people ignoring advertisements is certainly a challenge for companies, however positive results continue to roll into.
In Q1 2021, marketers were spending 60% more for Facebook advertisements on Instagram and Facebook versus Q1 2020.
Social media has recently taken over paid search as an advertising channel, increasing by 25% year-over-year and averaging $137 billion (just just barely beating the $135 billion paid search).
Retargeting is the most used method among marketers, with 77 percent of B2C and B2B marketers alike stating that they employ Retargeting as a component of Facebook and Instagram marketing strategies.
Social media behavior of consumers research
The idea of purchasing something you saw on social media isn't new. From suggestions for products to first impressions of brands, the impact of social media on the consumer is well documented.
However, the recent growth of direct sales on social media is significant. Consumers also desire authenticity and ads that don't feel like ads as per recent statistics on social media (see further below).
Six time more likely make a purchase from a product page that features images from social media (hint do not ignore UGC).
Social media users are overwhelmingly reliant on other users in their "preferred" form of influencer. They're more likely to purchase from them in the event of a recommendation for a product (37 percent) in comparison to celebrities (7%).
Data privacy and privacy Privacy and data protection are "extremely important" and essential to 52 percent of users of social media.
Which of these statistics on social media make you think?
Knowing the most current market statistics for social media is essential to fine-tune your strategy and setting higher-level goals.
Are there opportunities with new channels? Do you need to transition from organic content to advertisements (or the reverse)? Should you be doubling down on your current strategy?
We hope that our statistics on social media will can help you figure out the answer! Combing through them is totally worth the effort -- you must bookmark them if you haven't already.
After you've reviewed these statistics After reviewing these statistics, be sure to take a look at our latest guide to help you build a better social media marketing strategy. No matter if you're beginning from scratch or looking to improve your existing strategy we can assist you!
Comments