Global Social Media Statistics
Kepios ' analysis suggests that there were more than 4.62 billion users of social media around the world in the month of January 2022. This is 58.4 percentage of total world population.
The number of users of social media has seen an exponential increase in the last 12 months as well, with 424 million users joining social media since the beginning of the year.
Recent research shows that over 9 out (10 internet users) are using social media each month (learn more information about larger web-related habits by visiting this Global Digital Overview page).
This corresponds to an annual growth of 10.1 percent, which is equivalent to an average rate of 13 active users per second.
However, it is important to be conscious that the figures for users of social media might not represent distinct individuals due to issues like duplicate accounts created by Inflact, the social media users' numbers could be greater than the numbers we release on behalf of internet users or the total population.
It's also important to remember that the number of users on social media with that of the general population could not accurately reflect the use of social media since most social media firms limit their use to people who are 13 or older.
To give some context, the most recent figures suggest that the number of users on social media around the world is now over 75 percent of the worldwide population that is eligible to be member of.
The data from GWI suggests that the average social media user browses 7.5 different social networks every month. They also spend two and a half hours a day using social media.
If we take the assumption that people have a sleep schedule of 7 to 8 hours every day, these numbers suggest that the average person is spending approximately 15 percent of their daily lives in social media.
Collectively, the world uses around 10 billion of hours on social networks per day. That's the equivalent of 1.2 million years of human existence.
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Facebook is the most well-known social media platform. However, there are six social media sites with over one million active monthly users per. Most of them are managed by Meta.
In addition, 17 sites on the social web will be home to more than 300 millions users on their platforms in January 2022.
Facebook is proud to boast 2.910 billion active monthly members (see more Facebook statistics here)
Potentially, the reach and impact of YouTube's advertising can be estimated at 2.562 billion(a)
WhatsApp has at most around 2 billion people active per month
The possible reach of Instagram's advertising might reach 1.478 billion(a) (see additional Instagram statistics here)
WeChat (inc. Weixin Wei Xin ) has 1.263 billion active users every month
TikTok boasts 1 billion active users every month (see more TikTok information here)
The possible reach of Facebook Messenger's advertising can be as high as 988 million(a) (see more Facebook Messenger stats here)
Douyin (Dou Yun ) is home to 600 million active users per day (note that the number of active users per month could be greater)
QQ (Teng Xun QQ) has 574 million active users per month.
Sina Weibo (Xin Lang Wei Bo ) has 573 million active users each month
Kuaishou (Kuai Shou ) has 573 million active monthly users
The possible audience for Snapchat's advertisements could have a potential reach of 557 million(a) (see more Snapchat statistics here)
Telegram has over 5 million active users that use it every month.
Pinterest boasts about 444 million active members who use the site every month (see more Pinterest information here)
The potential impact of Twitter's ads is 436 million(a) (see more Twitter information here)
Reddit has over 430 million active monthly users(b)
Quora boasts more than 300 millions active monthly users(b)
It is important to note that LinkedIn does not publish daily data on active users, so we're not capable of including it in the list. However, it is possible to obtain precise information about LinkedIn users across the world here.
The various numbers of users on these platforms give a convincing explanation of the rapid growth of social media across the globe, but in themselves - they do not reveal the whole story.
The majority of the world's population is making use of various social networks every month. This means that there's going to be plenty of overlap between the user base and the viewers for advertisements across all platforms.
The graph below illustrates the extent of overlap with the latest data from GWI providing valuable information to anyone trying to develop an online mix or digital marketing strategy.
The most important lesson to take away from this research is that marketers don't need to be on every platform simultaneously to to reach their biggest possible audience.
If you're looking to increase reach as your primary goal then you should concentrate on a handful of most popular platforms, ensuring that you'll be able to be in touch with most social media users.
Reach isn't all that we need to consider when creating an effective marketing strategy obviously, this data allows us to think differently about the way we choose the right mix of social media platforms.
For instance, various users could use different platforms due to different reasons, so it's important to examine the needs of their clients to determine the best platforms suitable for the specific campaign or goal-setting.
The graph below provides excellent insights into the motivations why people are using social media But keep in mind that motivations for users may differ according to the country the age range, as well as also , depending on the platform, make sure you are looking at the local market data and also.
Priorities for using social media
It's also important to note that the number of users who are popular doesn't necessarily mean that they are more popular.
In addition, the information obtained from GWI will help us make sense of the platforms that users are most interested in and the graph below shows the overall social media platform preferences around the world.
As you would expect people's preferences differ according to gender and age.
As you can see from the chart below, GWI's research suggests that younger users are likely toward being more likely claim that they think Instagram as the "favourite" online social network (at the very least in most Western markets) and older users are more likely to utilize Facebook and WhatsApp.
There are however significant differences in these preferences on an individual level. These local differences are important for businesses trying to reach the right audience in the right area at the most appropriate timing.
Social media behavior in different countries
You've probably noticed in the past the preferences of social media platforms differ between countries and that's why it's essential to research the data to understand the trends at a local scale.
If you'd like to know more about how to use social media in specific countries including the local rankings of social media platforms as well as profiles of audience members according to gender and age or gender, you can take the time to look through our complete study on the local press.
We also have pages with the most current statistics on some of the top social networks around the globe that you can look through by clicking the links below:
Facebook Click here to join Facebook.
Instagram Click here
TikTok Sign up here TikTok
Facebook Messenger Click here to sign up for Facebook Messenger.
LinkedIn Click here
Snapchat Click here
Twitter Click here
Pinterest Click here
If you'd like to stay current with the latest developments in the use of social media around the globe , subscribe to this monthly publication by filling out the form below to be kept informed of new reports.
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(a) in the situation when platforms only publish daily active user figures or don't have the most recent updates on the number of active users per month. We've relied on the most recent figures on advertising reach that are published by the self-service tools of each platform for advertising, in order to give a comparable basis for comparison.
(b) (b) These websites haven't released any up-to-date data on users in the past 12 months, meaning that the figures of users on this list aren't as reliable like the figures that we've included on other platforms in this list.
LinkedIn has shut down the publication of the monthly active users numbers, and its monthly ad audience reach numbers are based on the number of registered members rather than monthly active user (MAUs). It is therefore difficult to calculate the amount of users active LinkedIn has every month. Our research suggests that LinkedIn does not have enough users to qualify for the top spot in the rankings above.
* Please note that we include monthly active user figures as well as potential reach for advertising figures for various social platforms in the report. Spend the time reading through each slide and learn about the metrics we've used for each platform.