The first thought that likely occurs to you is to look for the most popular hashtags within an Instagram mobile application. This is a great idea. Instagram offers a variety of methods to find out what's popular. However, that's not the only method. I'll also introduce you to various interesting tools and applications that are worth your time.
This video offers some great suggestions on how to locate the most popular hashtags for Instagram as well as what these hashtags are all about:
01 Check the Instagram's Explore Page
Explore Page is powered through an algorithm. It's a collection of reels and posts created by your responses to your followers, accounts, and the ones that you follow. Here you can find content that is related to your preferences. Every person has their own view of it.
It's an excellent place to look up hashtags however, you'll need to do it manually. Click on posts and read their descriptions. This will take a lot of time.
The great thing about Explore page Explore webpage is being there is a huge, massive, enormous boost in getting your message out to a larger public. This can be accomplished by analyzing and responding in a way that is responsive to Instagram algorithm. There are a few factors that determine if your post is able to make it to the Explore page. One of them is the trending Instagram hashtags.
02 Make sure you check the autocomplete feature for hashtags.
Instagram is a search engine. It can be used to search for accounts, audio locations, places and, of course, tags. Anyone can make use of it to find hashtags that are related to their interests.
When you type while typing, the search engine displays hashtags that are similar to popular hashtags. Additionally, it displays those hashtags that you follow.
A crucial point to note is that this feature can suggest highly popular hashtags that have thousands of articles. It is true that using tags that are popular isn't the most effective strategy. The likelihood that your content will be lost in the crowd is extremely high.
3. Use the social listening tool.
Utilizing a tool for social listening is among the most efficient ways to find the most popular Instagram hashtags that are specifically targeted to your company.
What is the way in which such tools function?
In general, tools for social listening (like Brand24) collects in real-time the mentions of keywords across the internet.
You can track virtually any search term. Here are some examples of what you could monitor:
The name of your business brand, product, or service
Your hashtags that are branded
Your campaign's hashtag
The name of your CEO or any other team member with a prominent name
Keywords that are related to your business area of expertise
Keywords that could be in fashion in the near future
Based on this data The tool determines some of the top hashtags that are related to your company.
Brand24 update the data one time every hour. This is the main benefit of this software. It doesn't require you to spend your time looking for hashtags on the Instagram feed. The app will do all the work for you.
4. Follow the relevant hashtags
Of course, you are able to follow Instagram users But did you know that you can also monitor hashtags? Yes, click "Follow" and top posts that have hashtags will be displayed on the home page. The posts that are marked with hashtags will likely have similar hashtags.
This is why it's an excellent method to find the most popular hashtags and other related ones. It's also a great source of inspiration for content.
All you need to do is read the descriptions of the posts and see if they make use of hashtags that could be suitable for your content. It's also a time-consuming process that requires a lot of your time and attention.
05 Follow influential influencers who are relevant
Influencers make trending topics on Instagram. It's true. Why don't you look up the hashtags they're using? There's no problem in following their instructions.
Instagram Stories can also contain hashtags. Don't forget to follow it as well.
Influencers need to know what type of content their target customers want to consume. It's crucial to choose the most relevant ones.
Brand24 determines the top and most active profiles on the internet, however this function works on Twitter as well as Facebook. In my view, this list could also help you find Instagram influencers. However, it requires searching for these people on Instagram by hand.
06 Browse websites that use hashtags lists
Numerous websites publish lists of the most popular hashtags on Instagram. Be aware that these lists are filled with highly popular hashtags used by millions of Instagram users. As I've mentioned earlier it's not always a wise idea to include these lists to Instagram posts. Additionally, it's difficult to determine if the lists are up-to-date and reliable.
07 Use mobile apps
App Stores are packed with mobile apps that create popular hashtags for the social networks. Since everyone uses Instagram on our mobiles, it's only natural that there are numerous mobile apps that trigger popular hashtags.
I tried 3 hashtag generators on mobile applications: In Tags, Tagify, and Hashtag Generator. Here are my findings.
These mobile apps are built on the same functions. You can search hashtags using the category you are searching for or create them by typing keywords. It is important to sort hashtags by amount of usages. This feature was to be extremely useful. The majority of free versions of hashtag generator mobile applications contain advertisements that fill the screen.
They are pretty useful when you're looking for the most well-known or popular hashtags. However, will they be able to recognize that certain hashtags are trending and attracting increasing interest from Instagram users?
They don't.
Mobile apps show hashtags based on popularity. That's all.
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