You've been posting gorgeous images on Instagram and writing catchy captions. You've also been using Plann to make sure that your feed is up to date. Yet, you feel that your posts are getting a lot of attention and nobody is actually consuming your stunning content.
If you're already creating great sharing content, then you're lucky that you're headed in the right direction to become successful! There's one more piece of the Instagram hashtags puzzle!
Effective hashtags by Inflact
Hashtags are similar to road signs that guide people towards the Instagram profile! Think of them as your own private Google keywords that let people to find your profile. They improve your exposure to people who aren't following you, and also allows you to be part in more large-scale conversations on the internet.
However, knowing the right method of locating Instagram hashtags that are suitable is among the most significant challenges and is why many users are scared. What hashtags should be using? Should you incorporate hashtags into captions, or in your blog posts? How do you know which ones are appropriate to select to ensure that you're discovered by the right audience.
We're here to help you navigate the myriad of hashtags to make sure you can choose the appropriate ones to get your content seen by the right people.
How many hashtags should you use on Instagram?
Instagram allows for 30 hashtags that can be used for every post. We strongly suggest using all 30 hashtags -as it will allow you to be more visible to a wider audience. This may sound like an amount but the more hashtags that you use more people will view your posts!
There is no strict guideline on when you should use these captions when you make your initial comment. It will look more professional when you make your first comment, however, it's simpler to plan ahead prior to the caption.
Make it interesting with hashtag collections
It's not necessary to repeat thirty hashtags over and over again time! Not just are you affecting the Instagram algorithm said to be adversely affected because of this, it can also mean that you'll be attracted by the same kinds of users.
It's essential to stay current and constantly mix the hashtags you're using. One of the most effective ways for achieving this is by using Hashtag sets!
In Plann you can build smaller hashtag collections which you can choose and use every time you create an article until you reach the total of 30. We recommend the use of 5-10 hashtags per collection that are in line with your strategic themes (which you can determine in the "strategy" section of Plann.)
There could be a hashtag for your posts on thought leadership . There's another one to inspire, one for education, and the list goes on! Let's say, for example, you're a beauty blog and you have your own custom strategy that you've created in Plann for topics like beauty tips healthy skin, positive for acne etc. You'll have hashtag sets stored on Plann under these sections that can be easily copied and pasted into your captions with the click of a button.
How do you locate the most effective Instagram hashtags for making use of
What are the best hashtags that you can use for the content you share in your Instagram posts? The best way to start is to think about what type of content your intended viewers are likely to be seeking.
Let's suppose you're selling goods specifically for cats, and the target audience is cat owners, as well as cat lovers. The most appropriate place to start is #cats . However, as we'll explore in the next section , this could be too crowded. Therefore, you'll want to search for hashtags connected to it.
The best way to accomplish this is by going on your Instagram feed, entering "cats" into the search field. It will display an option menu that includes other hashtags that are like the search phrase and how many posts they've appeared in.
It is also possible to move your search one step further by choosing any of the hashtags on this list. You'll then see an additional list of hashtags on right at the very top, as illustrated in the photo below. This is an excellent start point for putting together your hashtag collection and plan together!
Another strategy for researching hashtags is to go through Instagram profiles Instagram accounts of individuals within your field. Find out what hashtags they're using, and modify them to suit your needs.
Size is everything
Hashtags can be somewhat of a Goldilocks situation. It is recommended not to select hashtags that appear to be too big or small, instead, you want to use a range of medium-sized and small competition ones that perform. If you're using hashtags that're not popular enough (think millions (or more) posts) they could result in your post being hidden by a sea posts and not being read by any. But, if you're using hashtags that are particular and niche , meaning that it only gets a handful of mentions in the past, it's highly likely that no one will search for it.
To figure out the number of posts using a particular hashtag, just type the hashtag you'd like to utilize as a hashtag in the search box on Instagram. You can then look up the hashtag's number under the hashtag, which is illustrated in the picture below. This number will show you how many posts using this hashtag are being uploaded on Instagram currently.
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